The Power of Game IP: Why Intellectual Property is the Ultimate Asset in Gaming
In the contemporary gaming landscape, Intellectual Property (IP) has transcended its traditional legal definition to become the absolute epicenter of corporate strategy, market survival, and sustainable growth. As interactive entertainment evolves into a dominant global cultural force, the value of the IP—the foundational universe, characters, lore, and aesthetic identity—has surged to unprecedented heights. The Ecosystem … 더 읽기